Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Opinion: What Happens to Newspapers?

  The University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more

• In Praise of Buzzwords

  Like Shakespeare, new media loves new words. Roger Horberry explains what business can learn from the Bard. more

• Internet World: In-Game Advertising

  Games are becoming a powerful and credible media force. But should brands invest now or wait until further research has been done? Ian Delaney reports. more

• Keyword Creativity in Web Design

  "Keyword Creativity" is the process of understanding customer behaviour through keyword research and using the insights gained to drive the creative process. Ken McGaffin explains. more

• A Word in Your Ear

  Podcasting is becoming an attractive business proposition, both as a revenue-generator and a medium to promote existing businesses. Cynthia O'Murchu reports. more

Way In (Interactive Media Skills & Training)

---

This course provides a unique opportunity for you to gain the skills to progress into employment or further education in the Creative Industries

This course provides a unique opportunity for you to gain the skills to progress into employment or further education in the Creative Industries.

Course length: The course runs for 12 weeks starting Monday 3 October

Attendance: 5 days a week, from 10am-1pm

Cost: this course is FREE of charge.

Through the Way In, you will receive:

• Training in interactive media leading to a qualification where relevant
• Employability skills and job preparation
• Work Experience
• On the job training.

If you are an unemployed UK Resident, who is entitled to work in the UK, and interested in joining the Way In and need further information speak to the recruitment team on the number below:

Tel: 020 7255 8208

Or register directly online at www.wayin.org.uk

This course is funded by the European Social Fund and London Development Agency and delivered by Fishing Rod Experience in partnership with The Community College Hackney.

Location

125-127 Mare Street, London E8