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Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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CSS for Designers

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Make the move from creating restrictive table-based layouts to fluid, CSS-based layouts. This practical, hands-on workshop is aimed specifically at helping designers to start using CSS.

Expert CSS training by Molly Holzschlag (www.molly.com) and Andy Clarke

Make the move from creating restrictive table-based layouts to fluid, CSS-based layouts. This practical, hands-on workshop is aimed specifically at helping designers to start using CSS.

Price:
£395 + VAT (discounts available for groups and students with NUS). The day includes Survival Kit CD which includes all code, slides and references plus lunch and refreshments.

Registration & further details:
Visit www.carsonworkshops.com or e-mail gill@carsonworkshops.com

About the Speakers:

Molly E. Holzschlag With over 30 Web development book titles to her credit, Molly is a Steering Committee member for the Web Standards Project (WaSP). She recently co-authored "The Zen of CSS Design" with Dave Shea, featuring the best of the CSS Zen Garden.

Andy Clarke Andy has a background in advertising and started design agency Stuff and Nonsense in 1998. He is also a founding director of Karova. Outside of the studio, Andy writes on his personal site, And All That Malarkey and is also on the Web Standards Awards judging panel.He has written articles for A List Apart and contributed to the CSS Zen Garden.

Location

The Hilton Kensington, London