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Fashion Through A Digital Lens (NMK)

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How can fashion designers and SMEs use digital media to grow their businesses? Commentators from the Cass Creatives 2004 panel join other leading practitioners in reviewing the latest marketing and distribution technologies, the newest ways the High Street is being re-invented online and changing customer relationships...

How can fashion designers and SMEs use digital media to grow their businesses?

NMK and Interactive KnowHow present:

A Panel Debate on Fashion and New Media
Commentators from the Cass Creatives 2004 panel join other leading practitioners in reviewing the latest marketing and distribution technologies, the newest ways the High Street is being re-invented online and changing customer relationships...

EVENT OUTLINE:

How can fashion designers and SMEs use digital media to grow their businesses?

Ally Capellino and oki-ni, trailblazers in powerful e-tailing, enable the consumer to buy goods direct at the click of a mouse. Poke London won a webby for their user-friendly, brand-perfect Alexander McQueen website. While the innovative Style Bible shows how to build a loyal community online.

FCUK has tried mobile marketing and DAB (digital audio broadcasting) with moderate success. Thomas Cook is selling holidays through iTV. Is it possible that, in future, fashion brands might also be available through the red button?

A year on from the Cass Creatives debate on the future of the fashion industry, we’ve invited leading practitioners to review the opportunities and threats posed by new media – what are the latest marketing and distribution technologies? What are the newest ways in which the High Street is being re-invented online? And how is increased personalization now changing the customer-retailer relationship?

Speakers include:

Ally Capellino - Founder & Designer, Ally Capellino
2005 marks 25 years in the fashion business for Ally Capellino, aka Alison Lloyd, with fans including Orlando Bloom, Jamie Oliver, Kate Moss, Suzanna York, Greta Scacchi and Gabriel Byrne. Ally Capellino was a trailblazer in the clothing industry, opening a fashion/lifestyle shop in Wardour Street Soho in 1988 long before others realised the area's potential. A pioneering partnership with Coats Viyella established design consultancy agreements with M&S and in conjunction with a Japanese licensee she opened own-brand stores throughout Japan when British designers were only just achieving recognition. In 1999 she signed a design agreement with the Guides Association to redesign the Girl guides uniforms and in 2002 she moved to news studio office space in Shoreditch.

Carie Bolsover - Interactive Commercial Manager, Channel 4
Carie is responsible for the development and expansion of Channel 4’s interactive advertising department, which launched its first campaign at the beginning of 2002. Since then, the channel has carried over 170 interactive campaigns, including ads for Adidas. Carie, who’s background is in TV advertising, will be talking about the opportunities iTV offers fashion brands – allowing viewers to engage on a variety of levels from entering competitions to viewing catwalk footage to requesting samples. The iTV environment is constantly evolving, and Carie sees fashion as ideal to become a key sector within this medium.

Amanda Zuydervelt - Founder, StyleBible
Since 1999 Amanda has been an innovation leader in the world of web design. Her latest venture Stylebible.com, tipped for success by the fashion glossies, offers a subscription-only information service on the hottest spas, hotels, shops and night spots in London and New York initially, then adding information on a new city every quarter. Alongside www.stylebible.com Amanda still runs her web agency Strategic Design, which works with a raft of prestigious clients, including the iconic Gina shoe brand, for which she has won such awards as UK Site of the Day and the Gold Site of Excellence. Amanda’s growing reputation as an arbiter of style has led to consultancy on make-over shows including Beverley Hills Doctor 90210.

Paul Toeman - Commercial Director, Panlogic
Paul started his career in direct marketing on the agency side, concentrating on customer loyalty and CRM. After a rapid rise through a number of London agencies, Paul sat a part-time MBA before moving to Honda, eventually heading up its CRM function after 4 years. A short time running his own magazine publishing consultancy, led Paul to jointly running Panlogic as its Commercial Director since 2003.

Nicholas Roope - Creative Director, Poke
From leading creative practitioner and cofounder of Antirom in 1996, though to creative director roles at Oven Digital and Poke, Nicolas has always looked beyond industry rhetoric to the inspiring truths of interactive networked media; this passion driving a career in the business spanning the last ten years. This period has been punctuated with success stories and awards that have recognized his contribution to the industry. Nicolas jointly set up Poke with some Deep End vets in 2001. A frequent contributor to ICON and Design Week, his work and ideas have been widely distributed through the blogosphere and international media. Nicolas also founded the Pokia / Hulger project (www.hulger.com), another creative slant on technology, but in this instance physical.

Report on the event.

Location

01zero-one, Peter St, Soho, London.