Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Industry Welcomes 4iP

  Channel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP. more

• i-design 08 - 3D to 5D

  The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two. more

• ITV’s Overlay Advertising Trial Panned

  Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move. more

• i-design 08 - Brendan Dawes, My Interactive

  Brendan Dawes, creative director of MacneticNorth, talked about the ways in which his early experience of technology has affected his approach to interactive media and of the seismic shift that has taken place in recent years in how people use technology. more

• i-design 08 - Simon Waterfall

  Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more

Creating Value: Exploiting Design Innovation

---

Designers need to better protect and exploit their intellectual property (IP), but with a greater focus on innovation they could also create more IP

Creating Value: Exploiting Design Innovation In The Real World

A joint London Design Festival / Own It event

This event is FREE but booking is essential.

Designers need to better protect and exploit their intellectual property (IP), but with a greater focus on innovation they could also create more IP.

How can designers more effectively facilitate, fund and manage innovation? How can they be more business-like, and persuade clients to support new IP-based models of working? And how can they and their clients ensure that their innovative ideas become successful products and services?

Come and discuss these key issues with some of the UK’s most innovative design practitioners.

Drinks and the opportunity to network will follow the event.

You will need a basic understanding of intellectual property to benefit from this event.

Chair: Nico Macdonald, writer and design industry consultant http://writing.spy.co.uk

Speakers:
Chris Downs, Founding Partner, live|work www.livework.co.uk/
Nina Warburton, Director, Alloy www.thealloy.com/
Mat Hunter, Location Head, IDEO www.ideo.com/

Register here:
http://www.own-it.org/events/details/?eventId=91&p=1

Location

The Design Council, 34 Bow Street, London, WC2E 7DL.