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Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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Related Articles

Netimperative Seminar: Online Publishing


When: September 15th, 2005 16:00 to 19:00
Location: Commonweath Club, London, WC2N 5BJ.
Price: £0.00
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Sector Seminar & Report - Online Publishing - the latest threats

Sector Seminar & Report: Online Publishing - the latest threats

This is a Netimperative event

Sponsor: MIVA

Cost: FREE but you are required to regsister.

Bookings & Enquiries
To register please email events@netimperative.com with the name of the event you wish to attend in the subject line.

For more details please visit: www.netimperative.com/events/Online_publishing

Location

Commonweath Club, London, WC2N 5BJ.

51.508144 -0.125176

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