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Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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Edinburgh Interactive Entertainment Festival

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EIEF provides an international forum that brings people from across the industry, the old school and the new breed, together into one space. People that have the power and vision to change and develop the industry for the better.

WHAT IS EIEF?
EIEF provides an international forum that brings people from across the industry, the old school and the new breed, together into one space. People that have the power and vision to change and develop the industry for the better. ‘Edinburgh’ features guests and speakers from the TV, film, music and telecoms industries, and invites you to work together to shape the future of the interactive entertainment industry.

Dates: 10-14 August 2005

Cost: £3.00

For more details & bookings:
http://www.eief.co.uk/content/home.htm

CONSUMER
Serious about having fun? Join us at Go Play Games and play the latest video games from the biggest names in interactive entertainment at EIEF! This is a public event - anyone can come! Or get close to your heroes at Game Screenings...

INDUSTRY
Edinburgh Interactive, the only forum that reaches people from across the creative industries, invites YOU to help shape our future! Learn more about Edinburgh Interactive, Game Screenings and the BAFTA and Edge Awards.

AWARDS
EIEF is the proud host to the Edge Award and the BAFTA Interactive New Talent Award for creative innovation, technical excellence and production achievement by an individual.

Location

Edinburgh International Conference Centre (EICC), The Exchange, Morrison Street.