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New Directions In Search (NMK)

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The role of search in the marketer and vendors' repertoire is becoming ever more dominant as online search blends with everyday life in broadband Britain. This half-day event will address some key issues in the future of search - local versus international search, including geotargeting, and the likely impact of incoming trends, from integrated on and offline search to metasearch and the challenges of mobile search...

THIS EVENT IS SOLD OUT.** However, we are operating a stand-by bookings reservation list in the event of any cancellations. To be added to this list please email your name and contact details to hannah.weimers@nmk.co.uk Or avoid disappointment and book now for our next marketing-focused event Online Marketing At The Crossroads on 6 October.


With mass broadband uptake now a reality, online search is an everyday part of British consumers' lives, as well as a key driver for business marketing and sales.

But with this increasing centrality comes challenges for businesses and brands: to chose a full-service digital agency or a specialised search agency for your search marketing, to venture into mobile search, to build business and results through local targeting...

Who Should Attend:
Suitable for marketing, advertising, business development and strategic managers of brands, agencies and businesses, search practicioners themselves, and anyone seeking to grow their understanding of the latest developments in search and what these can do for their company's visibility and growth.

Venue: For a map of the location, visit the Adam Street website

This half-day event will focus on some key issues and developments driving new directions in search:

Panel 1 - Local, National & Global Search

What is local search, how does it differ from the offerings of international search engines like Google, Yahoo or Ask Jeeves? How do consumers and businesses use it? What are the current and future trends in UK search marketing investment & return? And where do location-based services and geotargeting figure in the equation?

Panel 2 - Mobile, Metasearch and Semantically Relevant Search For The Convergent Age

Where is search taking us? We can now search our desktop, get local information, and search for music on P2P sites. On and offline are integrating, and RSS aggregation is already impacting search results. Metasearch is gaining ground and momentum is spreading beyond the developer community for ushering in the semantic web.

And what of mobile search? Norway-based Fast Search and Transfer (FAST) launched the world's first mobile search engine mSearch in March. Designed to collect results specifically for wireless users, it focuses on content such as music, games, ring tones and digital images. Meanwhile April saw Google Local off the starting blocks in the US, letting people with browser-enabled cell phones browse Google Local - a Web directory of local businesses and sights - by typing in a name and ZIP code. Will services like this challenge the reign of online search?

Speakers include:

Chair: Mike Grehan - VP, SMA (Search Marketing Association) UK & MD, Smart Interactive
Founder and CEO of Smart Interactive Ltd., a wholly-owned European division of WebSourced Inc., the world's largest search engine marketing company, Mike is recognized as one of the foremost SEM experts and is the author of multiple books and white papers on the topic. His best-selling second edition of Search Engine Marketing: The essential best practice guide received more plaudits than any other on the subject from the industry's leading players. In 2004, Mike was voted one of the UK's top 100 influential people in Internet marketing of the previous decade, in a poll of online marketer e-Consultancy's 22,000 UK members. Mike played a key role as founding member and promoter of the global Search Marketing Association (SMA).

Amanda Jones - Head Of Search, i-level
Amanda is Head of i-level Search, a £10m business handling the full range of Paid-for and Natural Visibility disciplines in one place. Her online life began in 1998 (when Google’s was born) at 24/7 Europe, global digital advertising sales network and technology provider. Working in London and then at their European headquarters in Amsterdam, Amanda was responsible for the coordination and implementation of pan-European advertising campaigns on client websites. Before joining i-level, Amanda was Head of Search at digital marketing agency Outrider, one of the pioneers of Search Engine Marketing services since 1995. At i-level her current client portfolio includes: Orange, Yell.com, Interflora, COI Communications, Specsavers, Starwood and Gillette.

Edward Cowell - Technical Director, Neutralize
Edward heads up the Neutralize (*\*) team of enterprise search engine optimisers. Introduced to the Internet in 1996 while working for MSN during the launch of Internet Explorer 3 in the UK, he now heads up one of the UK's leading enterprise search engine marketing agencies. An Overture Accredited SEM (Search Marketing Company), UK Premier Affiliate to Atlas OnePoint (GoToast), and member of both Nominet UK and SEMPO, Neutralize (*\*) are also active participants in the working group for the formation of SMA the Search Marketing Association UK and recently launched the Search Engine War blog. They have both highly skilled Pay Per Click and search optimisation teams. The founders of Neutralize (*\*) Teddie and Lucy were two of the earliest members of NMK back in 1999.

Graham Hansell - Founder & Head of Strategy, Sitelynx
Graham’s early experience of the Internet came whilst part of the innovative team at one of the UK’s earliest web development companies Britnet in 1995, where he worked on groundbreaking projects such as the Eurotunnel. In 1997, having identified the vast commercial opportunity surrounding SEM/SEO, he founded Sitelynx. Graham sits on a number of influential panels and boards responsible for moving the industry forward including SEMPO, SMA-UK, national and local government bodies including Greenwich Enterprise Board. In early 2005, Sitelynx was reported as one of the most up and coming agencies in the industry. Graham’s philosophy that search engines are the new audience-focussed utility of the twenty first century has enabled his accounts to accomplish swift return on investment.

Sean Walker - General Manager, Vertical Markets, Overture Europe
Sean joined Overture Services as a founding management member and Head of Sales in September 1999. Three years later was named General Manager, Vertical Markets for Overture Europe. During his tenure at Overture, the company has grown from one European office to a total of 12. His responsibilities include the development and execution of the entertainment vertical sectors of the business across Europe, and more recently, has been appointed to spearhead the company’s mobile strategy for Europe, allowing Overture to be the first global search provider to deliver paid search listings on mobile. Sean is also a Fellow of the Institute of Sales & Marketing.

Dominic Trigg - Vice President, Infospace Europe
Dominic joined Infospace - owners of metasearch sites Dogpile, WebCrawler, MetaCrawler, WebFetch™ and the power behind Excite™ - in May 2005. He has worked in media (including the BBC) since 1991. His most recent role for Yahoo! as the Advertising Operations Director (Europe) saw him delivering advertising implementation across the various European territories and managing the portfolio of adverting sales products. He entered new media in 1996 with BT Internet and Multimedia group. Hired by Microsoft in 1997 as Advertising Director for Expedia.co.uk on launch, he went on to become Adverting Director for MSN UK. In 2001 he joined a joint venture owned by Sky, Warner and Sony called Music Choice as Media Director, moving to Yahoo! in 2003.

David Crystal - Chairman, Crystal Semantics & Honorary Professor of Linguistics, University Of Wales
David Crystal is honorary professor of Linguistics at the University Of Wales and formerly professor of Linguistic Science at Reading University. Author of over 100 books on linguistics and English language studies, such as Language and the Internet and A Glossary of Netspeak and Textspeak, he was awarded an OBE in 1995. He is Chairman of Crystal Semantics, co-founded with managing director Ian Saunders. A context targeting company, they have developed Textonomy, the first Sense Engine to deliver significantly more accurate and powerful Internet search results. The Textonomy suite of products includes solutions for search and navigation, e-commerce and contextual advertising.

Jon Myers - Director of Search Performance, Latitude
Jon Myers has worked in paid search since its inception, and has been with Latitude for more than five years. Recognised for his unparalleled experience, he was one of ten experts selected by Overture to create their SEM Accreditation scheme. He has worked in new media for more than seven years, in marketing, site development, consultancy, and design. At Latitude, Jon and his team ensure that clients’ campaigns continually deliver results, monitoring and auditing the performance of all search campaigns.


NB: This is a rescheduled event, having been moved from 23 June to Thursday 8 September. All tickets already booked for 23rd June will still be valid for the autumn event. If you have any queries please email deirdre.molloy@nmk.co.uk

Report on the event.

Location

Adam Street, 9 Adam Street, The Strand, London WC2N 6AA