In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreBusinesses of all sizes are missing out on opportunities to create new leads and make more sales because they aren’t following basic web accessibility practices. That’s according to a new white paper from CMS developer Squiz. Ian Delaney reports. more
After a business plan has been written, the next stage often involves pitching the plan to prospective investors. The following is a list of tips to maximise your chances of success when pitching to investors. more
Trocadero's CC Club was host to a discussion about usability in the current new media landscape last Monday. Usability: whose problem is it anyway? attracted a set of lively industry practitioners seeking enlightenment on their path to creating usable and accessible websites. Cynthia O'Murchu reports. more
Lisa Halabi outlines the difference between the two usability evaluation methods: The expert usability review and usability testing. more
Filtering and sorting are essential for helping users find the products they're looking for. How can you make best use of this essential functionality, asks Jonathan Webb more
Net Imperative's 'Perfect Pitch' events showcase the top suppliers in that field enabling you to go straight to the shortlist stage. Followed by drinks reception and networking
This is a Net Imperative eventLocation
Brownscourt rooms, 82-84 St. Martin's Lane, London WC2N 4AA.
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