In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreAs part of the research “Who is here to learn?” The role of the New Media Knowledge network in the digital media sector, NMK set up an online survey to find out people’s views on NMK. more
Social media marketing has been high on the agenda for many communications experts. Most marketers can see how the Internet has revolutionised the way the general public communicates, but many are still unsure whether they can leverage this technology to push brand messages. more
The mobile Web has long been thought of as the next step for the Internet. Location-based services, micro communications and instant picture sharing could potentially revolutionise the way the public interacts with the Web and the way they communicate with each other. more
Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports. more
A report by consumer and media research company, Scarborough Research has revealed that nearly 6 per cent of the US population are leading edge consumers. more
In conjunction with leading R&D tax credit services firm Deloitte, we are holding a seminar on Tuesday 5th July where you will get the chance to hear more about the benefits potentially available to media technology companies.
ANNOUNCEMENT: This event has been postponed, from 5 July to a new date TBC. All tickets already booked for 5 July will be valid for the re-scheduled event which wil be confirmed shortly. If you have any queries please email hannah.weimers@nmk.co.uk or call 020 7915 4512.Location
01zero-one, Peter Street, Soho, London W1F 0HS.
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