In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreLegitimate online TV and video services are set to generate revenues of $7.9 billion worldwide by 2013, according to a report by Informa Telecoms & Media. more
At NMK's Children Online event this week, Dino Burbidge, Creative Director at Digital Outlook, offered ten tips for brands wishing to capture the elusive attention of tots, teens and tweens. more
Internet advertising spends in the UK rose over £2mn in 2006 - representing an increase of 41.2 per cent as brands move their marketing budgets online. more
The basics of getting seen on the Internet and persuading customers to visit and return to your site. By Bruce Townsend. more
The value of your brand might rise and fall according to the environment it's measured in. Contrasting reports from BusinessWeek and Futurelab show how. more
An intensive workshop over half a day, our Managing Online Community Level 2 course concentrates on exploring and resolving real-life editorial and technical issues faced in managing an online community or community of practice (COP). Geared to new media professionals active in the field, the course is designed to further enhance management and troubleshooting capabilities deployed in the praxis of running an online community.
An intensive workshop over half a day, our Managing Online Community Level 2 course concentrates on exploring and resolving real-life editorial and technical issues which you face in managing your online community or community of practice (COP).Location
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