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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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Charities: Making Digital Gains (NMK)

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With so many charities reaching new audiences, and boosting awareness and fundraising levels via digital and wireless media, the scope for success through interactive campaigns is widening. This half-day event will bring together charities and agencies to look at best practice and innovation in the sector...

With so many charities reaching new audiences, and boosting awareness and fundraising levels via digital and wireless media, the quest for greater effectiveness in this medium across the sector is taking centre stage.

This half-day event will address the interactive aspects of awareness-building and fundraising projects. Focusing on best practice examples of campaigns produced for digital platforms, as well as tackling broader issues, attendance for charity and non-profit delegates is offered at a discounted rate.

Interactive leaps forward?

Given the unique strengths pertaining to the digital medium – cost-effectiveness (especially for smaller charities), the immediacy and simplicity of reverse SMS billing, the ability to measure campaigns, and the levels of involvement achievable through interactive and rich media campaigns – how have successful campaigns fashioned their strategies?

And how have charities and agencies innovated to manage digital relationships in terms of data management, targeting content and calls to action, personalisation, and retaining donors and volunteers?

This event is geared to the charity and social enterprise sector, as well as agency side parties interested in or already involved with the third sector.

Speakers:

Katie Williams- Account Director, Agency Republic &
Jeremy Dutton- Senior Digital Strategist, Agency Republic

Katie has 8 years experience working both for and alongside voluntary organisations including Oxfam, CRUK, NSPCC, MS Society, NCH, Samaritans, Alcohol Concern, Unicef, Asthma UK and Friends of the Earth.

Jez has worked in digital marketing for 6 years, following a Design Studies and Marketing degree at Nottingham Trent University. Client experience includes Oxfam, Unicef, Levi's Europe, Audi UK, Selfridges, Whitbread and Premier Lodge.

More speakers will be announced on the week of April 4th 2005.

Price: £70 / £50 charities & not-for-profits

Location

01zero-one, Peter Street, Soho, London W1F 0HS.