Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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Managing Online Communities (NMK)

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Learn to build, manage and grow online communities in one day. This one-day course will give new media professionals a thorough introduction to the business and practice of running an online community. The tutor is Lizzie Jackson, Editor, Communities at the BBC. She will take the class through the major issues, challenges and opportunities in managing an online community.

This course is now full. For details on the next Managing Online Communities course and on our new Advanced Managing Online Communities workshop please contact hannah.weimers@nmk.co.uk

Learn to build, manage and grow online communities in one day.

This one-day course will give new media professionals a thorough introduction to the business and practice of running an online community.

The course is presented in association with Emint (www.e-mint.org.uk), the network of virtual community professionals. The tutor is Lizzie Jackson, Editor, Communities at the BBC. She will take the class through the major issues, challenges and opportunities in managing an online community.

Course Leaders

Tutor: Lizzie Jackson, Editor, Communities, BBCi

Programme

Coffee and convene

Introduction and Definitions

• What is an online community?
• You already have community!
• Examination of any existing dialogue with customers
• Online 'gathering places' are a natural extension of that
• What are message boards, live chats and chatrooms and how are they different from each other?

What might your organisation get out of Community?

• CRM
• Return visits
• Analysis of your 'people'
• Content! (user-content)
• A more equal relationship
• Ideas and customer feedback
• Development 'Partners' - the community helps shape the organisation?

How to Build a Community

• Start simple - Newsletters, Email in and publish html pages, voting
• Getting a dialogue going and building a relationship - what shall we talk about?
• Building a member centre/linking the discussion areas to the rest of your site
• Message boards - when to begin to bother with the big stuff/expense/moderation

Meet the Community Managers

In the afternoon, Lizzie will be joined by experienced online community professionals, who will answer your questions about the challenges and responsibilities of managing an online community.

Lunch: Lunch is provided with this course.

Testimonials

"Excellent overview of key issues"

"I host forums for clients and consult on forums to others, so this was all very excellent and useful info."

"Stimulating debate, useful examples and good insights."

"Very good subject knowledge from tutor and guests. All pitched at right level."

"Business and personal - gained an excellent knowledge of what the on-line community world is all about - lots of ideas and benefits to take back to work."

"Didn't know about the subject area at all beforehand and thought it was a great introduction, particularly the workshop. Very open and yet well structured."

"Looking at actual examples together was productive, because it was both critical and imaginative, bringing in the expertise of participants with the tutors."

Participants

Companies that have previously attended Managing Online Communities include:
BBC
Berrycroft Computer Services
Beyond Bricks
COI Communications
Centre for Scientific Enterprise
Dowcarter
DVisions
Grey Interactive
Hey Moscow
Icon Medialab
Internova UK Limited
Jubilee Debt Campaign
Just Customer Communication
Learn.co.uk
Millennium Commission
Narrateo
NESTA
NOW - Network of the World
OneWorld International
OpenDemocracy
Panlogic
Paramount Comedy
Pausoka S.A.
Quantum Business Media
Realdo Limited
RM plc
Roffey Park Institute Limited
Shell International
Simulacra Media
Sony Computer Entertainment
Student UK
Surrey Drug Action Team
Tenten Digital
The College of Law
Ultralab
Unilever Plc
University of Bath
University of Exeter
Wales Digital College
Wolff Olins

Please note: Bookings made within three days of this course require credit card payment. Many thanks.

Location

01zero-one, Peter Street, Soho, London W1F 0HS.