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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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London Innovation Conference

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This one-day conference will show you how to start out-performing your competition by introducing a culture of innovation into your company. Produced by the London Development Agency.

Innovation is all about successfully exploiting new ideas. And new ideas are key to ensuring that your business keeps pace with today’s rapidly changing marketplace. It’s not just about designing innovative products, you also need to devise new ways of marketing, new ways of understanding your customers, new ways of motivating your staff, new ways of managing your finances. This one-day conference will show you how to start out-performing your competition by introducing a culture of innovation into your company.

To find out more or book your place, visit www.london-innovation.org.uk/conference.htm.

Produced by the London Development Agency www.lda.gov.uk

Who should attend?

• small to medium high-growth companies (small or medium enterprises)
• mature businesses which could benefit from new ideas
• companies in incubators/science parks
• companies which have not yet realised their potential to innovate
• academics and university staff aiming to exploit the knowledge base
• independent inventors and entrepreneurs

10 reasons to attend

1. To learn why innovation is important and how you can apply it in practical terms to your own business
2. To discover how innovation has helped leading UK companies to become more successful
3. To generate new ideas and become more creative in your thinking with the help of our hands-on seminars
4. To find out how to introduce a new culture of innovation into your company
5. To find out how to take your ideas and exploit them commercially
6. To meet venture capitalists and bankers who could help fund your ideas and provide practical advice about available grant aid
7. To put your own questions to key British innovators and learn tips from them directly
8. To access some excellent networking opportunities
9. To meet university research teams seeking business partners to commercialise their research ideas
10. To come away with a good understanding of how to make your business fit for the future.

Location

Queen Elizabeth II Conference Centre