Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

Related Articles

• Record Visits for UK Blog Sites

  Nearly half of the UK’s online population visited at least one blog during August, according to a survey. Yet one recent report said blogging’s day has passed, so what’s the true reflection? New Media Knowledge spoke to three prominent bloggers for their take. more

• Rough Guide to: Pay-Per-Click Advertising

  Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more

• Opinion: What Happens to Newspapers?

  The University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more

• What Happens to Newspapers?

  With print circulations down and online advertising revenues not matching up to what has been lost in print formats, can the UK's newspapers weather the coming storm? Leading industry figures met at NMK's event on October 28, 2008 to debate the best way forward. Event chaired by Nico MacDonald. more

• Tourism 2.0

  African nations were urged this week to engage with new media to attract more visitors. New Media Knowledge looked for examples of new media success in the travel sector. more

A New Media Briefing

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NMK's sister project, Lumiere, is hosting a morning session introducing professionals to the creative opportunities of new media.

Anthony Lilley of Magic Lantern presents a guide to the new media marketplace, cutting through the jargon and hyperbole to outline the real opportunities that are opening up for creative professionals in this fast-moving sector.

With an emphasis on the interests of film and TV producers, Anthony will explore the key platforms and technologies that make up the new media landscape and examine the underlying concepts that have made them of such profound importance to the media and communications industries. Chief among these will be the nature of interactivity itself, although the related concepts of community and connectivity will also be discussed in depth. Finally, Anthony will take a comprehensive look at the options available to producers from "traditional" media sectors who wish to reposition themselves as suppliers of interactive content.

Anthony's talk concentrates on broadband services and the internet, but also looks at other interactive formats, such as wap phones, interactive TV and DVDs. He will attempt to shed light on questions such as the following:

• How does broadband internet differ from conventional internet?
• What are the implications of broadband and convergence for existing media?
• Is interactive TV the future of broadcasting, an interim technology or a red herring?
• What's the difference between a 'programme', an 'idea' and 'content'?
• How can I make the most of my intellectual property rights?
• Why are communities so important, and how can you cater for niche markets?
• At what stage does content become commerce?

Location

The Congress Centre