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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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Interesting Stunt

Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports.

The Matt project aims to deliver a new web app that can update multiple Twitter accounts at the same time. And they're making it in five days.

The intriguing part of the project is perhaps not so much the product that comes out at the end, but the process of its development. Matt is being live-blogged and occasionally videoed in real time. The whole of the second day of development, strategy and marketing is currently available here, for example.

The application will use the Django and Adobe AIR frameworks, as far as the latest news suggests.

Whether it will work, or be of any practical use, remains to be seen. While a number of more business-oriented people maintain multiple Twitter accounts, the mass appeal of that remains to be seen and updating them all with the same message smells suspiciously of spam. However, the actual functionality of the app remains under discussion until Thursday 3rd, so we are cautious of making any judgement.

The process of development - high speed, public and open to comment - is, to our knowledge, unique at this point outside publicly staged events. Broadcasting your team meeting about the features and design of a web application is a brave step, but allows interested and intelligent individuals to add value to projects. In this entry, for example, a number of people pass comment on the logo design. Sadly, though, it doesn't appear that the source code is open to comment or intervention, which might have made for some very interesting footage.

Is this PR or the future of product design? At the moment, we'd suggest that PR will be the major gain, but that really depends on how useful 'Matt' turns out to be. We'd be interested to hear your views.