Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

Related Articles

• Clearing Congestion

  Businesses today rely increasingly on the Internet for promoting themselves and selling their wares. Consumers have too, making e-commerce a fact of our everyday lives. Dr. Lawrence Roberts, a key founder of the original Internet called ‘ARPANET’ believes that 99% of us will be online by 2018, and that everyone will possess a mobile wireless Internet device. more

• Americans Turn to Web for News

  A survey has revealed that the American public is shunning traditional media such as newspapers and TV as their primary source of news. The Internet has become the main channel of information for nearly half (48 per cent) of Americans - an increase of 8 per cent from one year ago.

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• User Centred Design - Course

  In order to make sure your site meets your audience’s needs, you need to start by understanding your audience.  This one day course demonstrates a variety of industry-standard tools and techniques that allow you to gain insight into your audience, what they are looking for online, and how to give it to them. more

• Writing A Marketing Plan

  Alan Gleeson describes the fundamentals of creating an effective marketing plan for your business. more

• Web 2.0 Lacks Converts

  While Web 2.0, user-generated content sites perform less well than traditional sites when it comes to advertising conversions, the cost of using such sites is proportionally low. more

Writing for the Web - Course

Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere?

Date: 12th December
Time: 10.00am - 4.00pm
Venue: Central London, TBC
Price: £175 (concessions £125)
Booking: At present, bookings must be made via email to ingrid.fiszpan@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412. Only credit cards can be accepted for payment.

A lot of the difference comes down to one of the most neglected ingredients of a good website - the written word.

Learn how to make your users feel good about your website, your brand and the time they spend interacting with it.

This one-day course offers an introduction to writing for the web, with practical exercises and discussion throughout.

The tutor is Martin Bazley, ICT4Learning.com, a consultant with over 10 years’ experience as an online audience advocate – thinking about websites from the users’ point of view.

Topics:

• • Why do I need to learn to write for the web – I can write already!
• • About how people use the web
• • Who is your website for? What will it offer them? How will they use it…?
• • Structuring web content
• • Engaging your users
• • Writing for different types of user
• • Managing content creation by multiple authors or contributors

The course is aimed at anyone who needs to produce written content for websites, from journalists and copywriters to website and content managers. Technical expertise is not assumed.

Lunch and refreshments are provided with this course.