Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

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Creative Juice

Creative companies and individuals based in London are being offered a unique opportunity to develop their business skills, gain a better understanding of how to put their creative skills to the best use of their businesses, and how to maximise the revenue derived from their talents.

Full Day Event.

When: 15 April 2008 9.30am - 5pm

Where: University of Westminster, New Cavendish Street

How Much: Free!

Dynamo London and Create KX have teamed up to bring an inspirational and practical day for London’s small creative and digital businesses.

Businesses and freelancers attending the day will have access to invaluable commercial and facilitation advice. Tap into the skills and experiences of renowned industry professionals. Be offered practical tips from experts who understand what it takes to commercialise creativity, and how to strike the fine balance between economic viability and creative integrity. All this, plus a fabulous networking opportunity.

Some of the day’s highlights::

· Brainstorming techniques

· Selling creativity workshop

· Social tools for creativity

· Managing the creative process

· Recruiting and retaining creatives

· Inspiration instigation – where ideas come from

· Advice on IP and contract law

· Management and leadership

Thanks to our good friends at the LDA, this remarkable opportunity is being offered free of charge. However, places are limited and will be offered strictly on a first-come, first-served basis.