Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

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• What Happens to Newspapers?

  With print circulations down and online advertising revenues not matching up to what has been lost in print formats, can the UK's newspapers weather the coming storm? Leading industry figures met at NMK's event on October 28, 2008 to debate the best way forward. Event chaired by Nico MacDonald. more

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Beers & Innovation: VRM

At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.

Announcing the next in our series of early-evening topical debates for members of the digital industry, featuring top speakers, free drinks and a laid back atmosphere.

Date: 18th March
Time: 18:00 - 20:30
Venue: Bath House, 96 Dean St, London, W1D 3TD
Price: £25
Booking: At present, bookings must be made via email to Ingrid Fiszpan -  i.fiszpan@wmin.ac.uk -  who will contact you for further details, or by phone to +44 (0)20 7915 5412 during office hours. Only credit cards can be accepted for payment.

Announcing the next in our series of early-evening topical debates for members of the digital industry, featuring top speakers, free drinks and a laid back atmosphere.

The goal of VRM is to improve the relationship between Demand and Supply by providing new and better ways for the former to relate to the latter. In a larger sense, VRM immodestly intends to improve markets and their mechanisms by equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace.

For VRM to work, vendors must have reason to value it, and customers must have reasons to invest the necessary time, effort and attention to making it work. Providing those reasons to both sides is the primary challenge for VRM.

The panel will feature the UK’s leading thinkers on this subject:

JP Rangaswami - CIO BT Global Arm and Confused of Calcutta (Unfortunately, JP has been called away on other business.)

Jeremy Ruston - Head of Open Source Innovation, BT, and author of TiddlyWiki

Adriana Lukas - Media Influencer and Big Blog Company

Alan Patrick - Broadstuff and Broadsight

This session promises to be very popular for anyone who cares about internet marketing, privacy and the latest trends. Book early!