Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

more

• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

Related Articles

• Industry Welcomes 4iP

  Channel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP. more

• ITV’s Overlay Advertising Trial Panned

  Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move. more

• Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint

  With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry. more

• Brief Encounter: Richard Mower, PocketSurfer

  What about the mobile Web away from mobile phones? While the dongle/laptop combo is the primary choice for some, PocketSurfer has other ideas. more

• Approaching the Crossover

  Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. more

Beers & Innovation: Filthy Lucre

What can the digital industry learn from the adult entertainment sector? At the latest in our Beers and Innovation series of events, NMK dons its grubby mac to uncover the ways in which mainstream internet businesses might evolve by emulating this often uninvestigated industry. How might you adopt some of these tools and techniques to generate new business, embrace change and engage with mass markets effectively?

Update: Unfortunately, this event has been cancelled due to too few bookings.

Date: 25th September
Time: 6.30pm - 8.30pm
Venue: The CC Club, The Trocadero, London (Map)
Price: £25
Booking: At present, bookings must be made via email to ian.delaney@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412. Only credit cards can be accepted for payment.

The adult sector has led the way in media for many generations, and this remains the case now. When you hear about the threat from ‘user generated content’, it’s often from beleaguered mass media veterans concerned about bloggers stealing their audiences and consequently, their revenues. However, the adult industry has already faced and embraced a similar challenge. As the Times describes here, sales of explicit DVDs have dropped 30% since 2005. The rise of online video, rich mobile content and internet television are filling the gaps, but so are alternatives created by the former audience: UGC pornography has a massive following already. Rather than ignore it, like some parts of the mainstream media, the adult sector has created the hosting, facilitation and has had the imagination and courage to turn an apparent danger into new business opportunities.

The evening promises hot debate, spicy marketing secrets and clandestine encounters with some of the most innovative businesses on the Internet.

Chair: Helen Keegan, founder of BeepMarketing. Helen is one of the few people in the world to have real world experience in the theory and practice of wireless marketing. She knows what works (and what doesn’t) and is a leading advisor on best practice in the mobile marketing industry. She also runs the mobile marketing training course for the IDM (The Institute of Direct Marketing) and various mobile marketing courses in conjunction with 160 Characters, the messaging industry association.

Panel: TBC

Other Links: Inspiration for this event came in part from this blog posting by Seamus McCauley and this one on Techcrunch.