Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

more

• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

Related Articles

• Business Brief: Video Advertising Looks to Future

  Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going. more

• Industry Welcomes 4iP

  Channel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP. more

• YouTube gets into Top Gear

  With the BBC launching its own Top Gear YouTube channel, Tim Hoang looks at the reasons for this move into video-sharing sites. more

• Industry Welcomes Intel/Yahoo! Internet TV Tie-In

  Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices. more

• Online Videos: Engaging your Users

  Online video is big business nowadays. Websites dedicated to video like Youtube, BBC iPlayer and 4oD have taken off in a big way, and an increasing number of websites are introducing video content to keep users engaged. more

YouTube 'beats' TV

Well, TV websites, that is. For the first time, during the week of February 17, the user-generated video-sharing site beat the combined traffic of all the television network websites, according to metrics company Hitwise.

Well, TV websites, that is. For the first time, during the week of February 17, the user-generated video-sharing site beat the combined traffic of all the television network websites, according to metrics company Hitwise.

Research Director at Hitwise, LeeAnn Prescott, stated that:

The custom category of 56 television cable and broadcast network sites received 0.4865% of all US Internet traffic for the week ending 2/17/07, while YouTube received 0.6031%.

The figure is hailed as something of a sea-change in the nature of entertainment on the Internet. Users are now more likely to go to YouTube than any other television or gaming website. Google now owns the most popular entertainment website on the net.

YouTube is now the 12th most visited domain on the Internet according to the week's figures, and this traffic does not include videos embedded in social networking profiles or blog entries. The properties that remain more popular are MySpace domains, Google, Yahoo domains, Hotmail, MSN, eBay, Live Search, and Facebook. The site experiened a 13.7% rise in visits over the two weeks between the 3rd and the 17th of the month.

The rise of YouTube seems to have been unaffected by the recent removal of 100,000 clips containing copyrighted material demanded by Viacom. Whether this means that user-generated material is in fact as popular as the television clips normally found on the service's 'most viewed' pages remains unknown and YouTube isn't telling.

Perhaps affecting the validity of these claims, the Hitwise results did not include the data from specific television programme sites or news, sports or weather sites.