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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Opinion: What Happens to Newspapers?
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• What Happens to Newspapers?

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Time to go Freelance?

Pay rates for design freelancers are up in many cases, particularly when it comes to digital disciplines, according to DesignWeek’s second annual survey.

Overall, pay increases have been extremely healthy over the last twelve months, with increases of 13% cited, and a further 9% over the next twelve months predicted. However, rates in more traditional print, branding, exhibition and retail sectors lag behind their new media equivalents, as the following tables illustrate.

Design

Position	Daily Rate (London, £ per day)
Junior designer	116
Middleweight designer	172
Senior designer	223
Creative director	312

 Digital Design

Position	Daily Rate (London, £ per day)
Web/Flash designer	231
Motion graphics designer	263
Art/creative director	308
Flash developer	286

Recruiter Bernardette Sturley at MacPeople told the magazine that, "There is a distinct shortage of people with the right skills against insatiable demand". While this shortage is particularly acute in the digital sector, demand also continues to run high in traditional print and branding, and for artworkers.

The figures are taken from the 27/09/07 print edition of Design Week. The story does not yet appear to be on the magazine’s website.