Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

more

• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

Related Articles

• Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint

  With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry. more

• Brief Encounter: Richard Mower, PocketSurfer

  What about the mobile Web away from mobile phones? While the dongle/laptop combo is the primary choice for some, PocketSurfer has other ideas. more

• Mobile Surf's Up

  The mobile Web has long been thought of as the next step for the Internet. Location-based services, micro communications and instant picture sharing could potentially revolutionise the way the public interacts with the Web and the way they communicate with each other. more

• Waste of White Space?

  Unused TV airwaves are set to underpin the next generation of wireless products, according to Larry Page, co-founder of Google. Tim Hoang reports. more

• Mobile Shopping Finally Here?

  According to figures from Juniper Research's Mobile Web 2.0: Leveraging Location, IM, Social Web & Search report, mobile 2.0 applications currently generate $5.5 billion. With the sum expected to rise to $22.4 billion by 2013, businesses are unsurprisingly looking to target this lucrative market. more

Conchango Power New Virgin Mobile Site

Virgin Mobile has unveiled a new-look e-commerce-enabled website, designed and built by European interactive media agency, Conchango, that goes beyond serving pay-as-you-go customers...

Virgin Mobile has unveiled its new-look e-commerce-enabled website, which has been designed and built by European interactive media agency, Conchango...

[Register and post your own comments on this article below...]

Conchango has designed the site – www.virginmobile.com to be consistent with the Virgin brand, offer users an easy and intuitive experience, and promote sales of pay-as-you-go and contract products and services.

The previous site required improvement in various areas, including navigation, and general ease of use. The site now combines a strong, edgy design, with intuitive interface and back-end technology that ensures that it is faster and more reliable. A key element of the new technology is the introduction of a state-of-the-art content management system allowing much easier modification and updating of content.

Contracts can be bought & upgraded online

Another change to the website is the new capability for users to purchase and upgrade contracts online. This is a key objective for Virgin Mobile; to date it has primarily targeted the pay-as-you-go customer, but by broadening its portfolio it can cater for the needs of all of its core 18-35 year old target audience and beyond.

Brendan Cooling, Head of Online for Virgin Mobile commented: “Virgin Mobile is competing against companies with very deep pockets, so to remain strongly competitive we need to offer great value products and services while delivering supreme customer service while keeping our overheads to a minimum. As such, online is a vital channel for us.”

Enhancing the customer experience while reducing service costs

“Our key aim was to provide customers with a site that they can visit to easily purchase phones or contracts, top-up credit and receive customer support," Cooling continued. “By making these changes we’re giving customers an easy-to-use, end-to-end experience from one place, while reducing service costs.”

Conchango was selected as Virgin Mobile’s interactive media partner for its integrated approach to web design and build. It balances technical excellence with customer needs to deliver a wholly positive user experience. In addition, Conchango has a strong understanding of the Virgin brand following its work on the Virgin Atlantic website.

Paul Dawson, Head of Interactive Media for Conchango said: “The team spent a great deal of time finding the balance between Virgin Mobile’s business objectives and understanding what its customers wanted from the site. Following much user testing and refinement we’re now confident that the new site will deliver on both scores.”

About Conchango:
Conchango is an interactive media agency. It was voted No.4 in the New Media Age – Top Design & Build Agencies category 2005, and No.3 Marketing in the Top 100 New Media Agencies 2005. Other recent awards for work produced by Conchango include: Winner – Best Travel Website – New Media Age 2005; Winner – Best Retail Website - British Interactive Media Association (BIMA) 2004; Winner – Information Management Business Intelligence Project of the Year 2003; Winner – Microsoft European Business Intelligence Solutions Award 2003. www.conchango.com