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TV Has A Short Future

London-based HYPtv, positioned as the world's first true creative broadcast channel, is now broadcasting a fortnightly programme of bite-sized creativity on Sky, is coming soon on ipTV broadband channel Cube.tv, and has plans for mobile streaming....

London-based HYPtv, postioned as the world's first true creative broadcast channel, is now broadcasting a fortnightly hour-long programme of bite-sized creativity on the Sky platform, is soon to be available through the ipTV broadband channel Cube.tv, and has plans for mobile streaming....

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HYPtv styles itself as the place where the cutting edge of the arts crystallizes in a platform for dazzling new and established creative talent. Professionals, students and gifted amateurs working in any genre are invited to submit their work for free broadcast at www.hyptv.com.

Embracing new digital opportunities and a culture of creative cross-over vibrancy, HYPtv's programming comprises short pods of 30 seconds to 15 minutes - from short film, music and VJ visuals to photography, art and architecture, as well as performance, live art and comedy.

Community
Unlike current specialist youth channels, HYPtv will be a creative community based on a model of democratic curatorship. There are plans to evolve shared resources and knowledge online with creative forums.

Programming
With a dynamic, kaleidoscopic, unpredictable and hypnotic line-up of bite-sized material, HYPtv promises more creativity and original programming on screens everywhere. Moreover, HYPtv want to respond to an audience who demands something new every day, every hour, every minute and they belive the short programming format is perfect for today's multi-screen viewers who have increasingly low-attention thresholds.

Audience
HYPtv's primary 18-34 target audience comprises the millions of creatives worldwide looking to showcase their work, style leaders and arts lovers who like to keep in touch with the latest trends, as well as those driving the revolution in screen-based entertainment.

HYPtv started broadcasting on TV on Sunday January 29th 2006 - on Info TV at 8pm. At present it's a fortnightly show - but they're looking to increase the hours so you can tune in daily by the summer.

Hype broadcast details:

• The 'Best of HYPtv' showcase is screened fortnightly on Sky Channel 181. Next broadcast: 12.03.06 at 20.00h. Then, channel 181 at 8, every fortnight. Daily broadcast from summer ’06.
• HYPtv will be launching on broadband TV via www.cube.tv - a revolutionary, interactive, free-to-view broadband TV portal, where viewers can access streaming and library content 24/7. Launches 15 March 2006.
• HYPtv on mobiles, broadcasting summer 2006


About Hype TV:
Conceived by founding directors, Bob Palmer and Dave Cook who run an advertising creative consultancy, HYPtv is for a new generation of 'evergreens' – people who are staying younger longer – and for multi-tasking, ipod-listening, mobile phone-texting, ubiquitous screen-gazing youth. A melting pot of ideas, HYPtv is as much a culture as a broadcast channel, a place where everyone – including brands and industry – can mingle. This offers a unique opportunity for talent to air their work to the people who matter in their field. www.hyptv.com