Latest Articles

Straight from the Horsesmouth

When so much talk in the Web 2.0 world is centred around the business of making money, New Media Knowledge talked to the founder of one ‘pro-social’ network, for which the net benefit of the public is core to its ethos.

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North and South: The UK Digital Media Divide

Recent research has highlighted a clear regional split across the UK in the use of online media as a business tool. New Media Knowledge spoke to some regional players from the four corners of the country to get a true reflection.

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Business Briefing: Where Next for Venture Capitalists?

Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.

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• Social Media in Practice: BBC Radio 5 Live
• Conservationists Embrace Social Media
• The Language of the Web
• Rough Guide to: In-Game Advertising
• Alexander McCall-Smith Engages Web 2.0
• Business Brief: Video Advertising Looks to Future
• ‘Virtual Home’ for Ex-Pats in London Established

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• Americans Turn to Web for News

  A survey has revealed that the American public is shunning traditional media such as newspapers and TV as their primary source of news. The Internet has become the main channel of information for nearly half (48 per cent) of Americans - an increase of 8 per cent from one year ago.

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Writing for the Web - Course

Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere?

Date: 12th December
Time: 10.00am - 4.00pm
Venue: Central London, TBC
Price: £175 (concessions £125)
Booking: At present, bookings must be made via email to ingrid.fiszpan@nmk.co.uk, who will contact you for further details, or by phone to +44 (0)20 7915 5412. Only credit cards can be accepted for payment.

A lot of the difference comes down to one of the most neglected ingredients of a good website - the written word.

Learn how to make your users feel good about your website, your brand and the time they spend interacting with it.

This one-day course offers an introduction to writing for the web, with practical exercises and discussion throughout.

The tutor is Martin Bazley, ICT4Learning.com, a consultant with over 10 years’ experience as an online audience advocate – thinking about websites from the users’ point of view.

Topics:

• • Why do I need to learn to write for the web – I can write already!
• • About how people use the web
• • Who is your website for? What will it offer them? How will they use it…?
• • Structuring web content
• • Engaging your users
• • Writing for different types of user
• • Managing content creation by multiple authors or contributors

The course is aimed at anyone who needs to produce written content for websites, from journalists and copywriters to website and content managers. Technical expertise is not assumed.

Lunch and refreshments are provided with this course.