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eScratch Card Wins Enterprenurial Gong

Telescratch's SSR (Splash, Scratch and Reveal) technology gained them the area winner gong in the Lloyds TSB BIG! Idea compeitition, celebrating innovation among South West England's entrepreneurial companies...

TeleScratch (www.telescratch.co.uk), a leading developer of innovative online and mobile marketing solutions, is celebrating after its revolutionary SSR (Splash, Scratch and Reveal) new technology and business idea was recognised as being one of the best in the South West by leading entrepreneurs in the region.

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Full details on all the Think BIG! Competition winners is avaialable on the Business Incubation South West site

The BIG Idea business competition was part of the Think BIG! campaign, which was launched by BISW in November 2005 to make entrepreneurs and existing small to medium sized enterprises aware of the resources available at the region's business innovation and growth facilities. There were four regional winners across the South West, including Swindon, and one overall winner for the whole region. www.bisw.co.uk/

Telescratch, based at the Swindon Innovation Centre, was the Swindon area winner of the BIG Idea Business competition, sponsored by the Swindon Advertiser and organised by Business Incubation South West. The competition attracted more than 50 entries from a range of small to medium sized companies and entrepreneurs throughout the South West. All faced the challenge of submitting an outline of their business plans before pitching their ideas to a panel comprising some of the region's most successful entrepreneurs in their respective sectors.

"The whole company is very excited about the regional recognition it has received," said Phil Davies, a Director at Telescratch. "Being named a winner validates our enthusiasm in our technology and also reflects the sheer hard work and determination amongst the Telescratch team."

Scratch & reveal concept acclaimed

Telescratch won the award for its unique scratch card emulation technology, which brings the concept of "scratch and reveal" to mobile phones and enables brands and content owners, as well as lottery and competition companies, to design and deliver exciting new campaigns. As the winner of the BIG Idea Award for Swindon, Telescratch receives a business services package worth thousands of pounds to support its growth.

The competition's judges assessed each business idea and identified key business attributes, including customer proposition, market potential and future vision.

"Telescratch demonstrated high growth potential on the basis of fundamental strengths such as global market potential and a sound customer value proposition," said Ed Preedy, Manager of Business Incubation South West. "Small businesses are the lifeblood of the regional economy, and we wish Telescratch every success in its future development."

Telescratch's interactive SSR-based campaigns can be supported by media advertising, direct mail or SMS text based messaging, all of which combine to engage the customer's attention. This active and ongoing engagement enables brand and content owners to use the application for customer acquisition, data capture, and future communications.

Regional hub for etrepreneurial companies

Telescratch has already established relationships with leading content owners, brand management agencies, and mobile telephone operators. The application is Java-based and is compatible with a significant number of handsets currently used in the UK and around the world.

Business Incubation South West (BISW) is the network for supporting and developing entrepreneurial, high growth businesses in the South West region. It brings together business innovation and growth facilities, start ups, early stage companies, existing fast growing SMEs, investors, and business support and advisory firms to create a lively, effective and mutually supportive environment for business to flourish in the region.

The BISW team will guide start-ups and SMEs to the relevant incubator facilities, Science Parks and Centres of Excellence, based on their business ideas or growth plans and help broker links with vital business support and investment services...

About TeleScratch:
TeleScratch is focused on delivering innovative marketing campaigns to mobile phone users based upon SSR (Splash, Scratch and Reveal) technology. The company's core products enable businesses to design a wide range of branded campaigns with a high level of interactivity that has been proven to deliver spectacular response rates in both B2Cand B2B contexts. The range of applications for TeleScratch games is wide, thus providing endless opportunities for brand managers to flex their creative muscles. The technology can support campaigns using voucher delivery, image delivery, lottery style games, instant/delayed wins or consumer purchases. The technology behind TeleScratch(tm) was created by web developer Akriga Ltd, the developers of "LiveScratch" web-based scratchcard technology. www.telescratch.com