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Mobile & Relationship Marketers Unite

Alliances between direct marketing and mobile marketing specialists in the mobile space are becoming more frequent, more strategic and potentially more beneficial to consumers, as the partnering of TEQUILA\ and Enpocket indicates...

Alliances between marketing specialists in the mobile field are becoming more frequent, more strategic and potentially more beneficial to consumers.

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This trend is borne out in the recent announcement (6 September 2005) that TEQUILA\, the global relationship marketing network has joined forces with Enpocket, the mobile marketing solutions provider, to offer brands around the world the ability to integrate mobile into their direct marketing activities.

The alliance, which is thought to be the first of its kind in the industry, means that Enpocket's mobile marketing technology and experience in delivering campaigns for over 400 brands since 2001, is accessible to TEQUILA\'s global network of 48 offices in 34 countries.

The core of the offering is the Enpocket Marketing Engine used by many of industry's leading network operators including Vodafone (UK and Japan), Singtel, Airtel, Sprint/Nextel, Orange, Elisa and Alltel and major brands such as Sky, Snapple and Fox.

Pairing the message with consumer preferences

The Engine enables brands to target SMS, MMS, WAP and Java communications to consumer preferences. With brands capitalising on the growing number of picture-phone handsets with Internet access, audio and video, the Engine is increasingly being used to deliver rich mobile marketing.

Enpocket also has a range of mobile applications for building customer loyalty, including football, astrology and the Enpocket Community Engine, which powers mobile chat and dating on 35 operator networks in 20 countries, including Match.com Mobile, the US market leader.

"Our clients are eager to know how the unrivalled reach and power of mobile as a personal communication tool can strengthen their relationship marketing activities," said Matt Mills, Managing Partner-Digital, TEQUILA\. "In looking for a best-of-breed mobile partner, Enpocket was the obvious choice, not just for their technology and wide international coverage, but for their research-led understanding of the mobile consumer and pioneering creative solutions."

Blend of brand and mobile benefits

"We are delighted to be driving this step change in the industry by joining forces with one of the biggest global agency networks," said Peter Larsen, CEO of Enpocket. "For mobile marketing to succeed it needs to be integrated effectively with traditional customer acquisition and retention activities. Our relationship with TEQUILA\ means global brands can now take full advantage of the benefits mobile can deliver."

TEQUILA\ is the UK's no. 1 direct marketing agency according to Marketing magazine. The Enpocket Marketing Engine is the world's most widely used mobile marketing software. Enpocket was the first company to win a Direct Marketing Association award for a mobile campaign for its CRM work for Orange.

About TEQUILA\ Worldwide:
TEQUILA Worldwide (www.tequila-ww.com) is a leading global relationship marketing network with 48 offices in 34 countries. TEQUILA is dedicated to building and managing customer relationships through direct marketing, interactive, promotion and event marketing strategy. Major global clients include adidas, Beiersdorf, Canon, Häagen-Dazs, Masterfoods, Nissan and Sony PlayStation. TEQUILA is a TBWA Worldwide company, Advertising Age magazine's 2004 Global Agency Network of the Year. www.tequila-ww.com

About Enpocket:
Enpocket is a global mobile media company that provides community and marketing services to build and retain mobile audiences. Enpocket's mobile community applications empower leading operators, brands and media companies to generate new revenues through applications that drive repeat visits. Enpocket's mobile marketing solutions improve the effectiveness of marketing spend and drive mobile content downloads. Ooptimizing consumer experience via an understanding of mobile owners' behaviour, Enpocket clients include Vodafone, Orange, Telefonica, Nokia, Sony, BBC, Fox, Time Warner, Universal Pictures, Time Out, Match.com, Levi's and Nike. Enpocket has offices in Boston, London, Helsinki, Reykjavik and Singapore. www.enpocket.com