Despite the economic downturn venture capitalists are still looking at investment opportunities in digital media. New Media Knowledge spoke to one to get the low down on what VCs want.
moreWeb publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible.
moreTelevision is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species.
moreA new paper from Social Tapestries reports on attempts to use internet-based tools to encourage participation and involvement in local issues. While the project has been deemed a failure, the process provided some interesting lessons for policy makers and practitioners. more
The era of user-generated content has provided site owners with fresh, inexpensive ways to populate their sites. But it also brings new legal headaches, best avoided rather than remedied. Ian Delaney reports from the presentation given by Paul Massey of K&L Gates at Internet World on 2 May 2007. more
A new report from Futurescape - From TV Ads to YouTube Anarchy - argues that for marketing through video social networks to succeed, it must "align itself with the members instead of broadcasting at them, TV-style". more
At yesterday's Blogging4Business conference, Microsoft's EMEA Business Planning and Development Director for Advertising, Michael Steckler, described who uses social networks and why. more
So do agencies innovate? The seventh in our Beers and Innovations series addressed an issue that's always been at the heart of the purpose of the events. Ian Delaney attempts to decipher his notes from the session. more
No-one knows the future with perfect certainty but Project Managers can make use of assumptions in risk management. Dr David Hillson examines assumption analysis...
No-one knows the future with perfect certainty, which of course is why we need risk management. But sometimes we try to guess what might happen, and use that information as a basis for planning or decision-making. The proper name for such a guess is an “assumption”, and these are an important source of risk, for projects, businesses and life in general.
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