Interesting Stunt
Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports.
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Features
Great Funwall of China
In February this year it was reported that China had overtaken America to become the world's biggest Internet market. With 221 million Web users, it is little wonder that more companies are looking to expand their offering in the country.
Brief Encounter: Huddle
Making social networks work for businesses is the nirvana for digital specialists. Despite Shel Holtz's assertions that the b2b space is ideal for social media as it is all built on relationships, no one has really cracked this yet. Social networks still struggle to effectively monetise its huge user base, but a network specifically tailored for businesses ought to be easily sellable as long as it worked.
Antisocial Marketing
A new report has revealed that brands are still unsure of how best to leverage the large communities on social networking sites such as Facebook. Tim Hoang reports.
Original Pirate Material
British Music Rights has revealed that the average youth has around 900 illegally downloaded tracks on their MP3 player. Tim Hoang reports on how the music industry continues to struggle with the Web.
Bloggers Face Jail
A new report has revealed how governments around the world are continuing to clamp down on bloggers. Bloggers risk facing jail by governments which feel threatened by the growing influence of bloggers according to the World Information Access (WIA) report by the University of Washington.
Brief Encounter: SpinVox
NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media.
Virgin Partners BPI in Anti-Piracy Initiative
Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive.
The Digital Savvy Customer
A report by consumer and media research company, Scarborough Research has revealed that nearly 6 per cent of the US population are leading edge consumers.
Social Networks and Profitability
Despite early promise, a huge question mark facing social networks has been their ability to properly monetise both the huge amount of information they have on their members and their large reach. Although advertising spend on networks continues to grow, it only represents a small percentage of the overall Internet advertising budget. Tim Hoang reports on how social networks are looking to deliver for investors.
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